Targeted Email
What is Targeted Email?
Targeted emails are dedicated emails sent out from you targeted to specific demographic, interests and behaviors within your geographic region delivered to personal and work emails that have opted-in to receive information.
Where does Targeted Email fit in my marketing strategy?
Targeted email can fit into several different parts of your sales funnel, but generally it is a great tool for branding and Awareness to your ideal audience. Email can also support decision making and action when used to share information about a sale, an event or another timely message. We always recommend a series of email sends to drive action.
Types of Targeted Email
Where does the data come from?
Not every email vendor is the same - quality is important! Our email database has a bot-free guarantee and the most hygienic list on the market that builds and removes non deliverable emails and cross references with their user behavior to ensure we are delivering your message to the right people.
When is Targeted Email a Good Fit?
Targeted Email is a great fit if:
What will my email look like?
Your email will look the way you want it. We have specific creative ad sizes for the email, but you control who the email comes from, what the subject line should be (we have advice to help you get the most open rates with an actionable subject line), what types of people you target and their interests and the actual creative and where it clicks to. You get to decide when and what time your email is delivered. Your email creative can have multiple clicks to different landing pages or just one. Triangle Digital Partners offers an affordable design rate for your email series.
Targeting Options
Identify and target your potential customers by:
Measuring Success
You will get a report 5-10 days after each email campaign. In your report, you’ll be able to review metrics such as total sends, open rate, and clicks.
Campaign Requirements
The key components of an email campaign are:
Creatives
We can create your email for you as part of your Creative Plan or you can submit your own.
Audience
We’ll work with you to develop a set of attributes to target your customers.
Landing Page
After someone clicks on your email, where do they go? A click-through URL is the page where a visitor lands after clicking on your email.
Testing
We require approval of a test email before deployment. You do need to be available to ensure that you communicate to our operations team that you are happy with the email before we push send!
What to Expect
Once we have your overall strategy in place, our operations team will put everything in place to launch your campaign. The lifecycle of a campaign can be broken into three major components that we rinse and repeat, all while making continuous improvements and tweaks along the way:
Designing Creatives
We offer a very competitive fee to design your email campaign for you.
How Much Does It Cost?
Open rates and click through rates are largely dependent on your subject line and the clickability of your email. All of our email addresses are double opt-in, which means that when people sign up to receive emails from us they really have to want your content. Give us a call or shoot us an email if you’d like to tell us about your goals and see how we can help you get your message to the right audience.