Targeted Display Advertising
Deliver your ads to the right audience at the right time with our Targeted Display campaigns, designed to enhance brand awareness and drive traffic to your website.
What is a Targeted Display campaign?
A Targeted Display campaign delivers ads on quality websites and apps to a specific target audience so that your message gets to the right customers at the right time. There are many types of Targeted Display ads including geofencing, site retargeting, and more.
Where does Targeted Display fit in my marketing strategy?
Targeted Display is an Awareness strategy, and one of the leading ways to build brand recognition with the right audience while driving traffic to your website.
Types of Targeted Display
Where does the data come from?
The data we use to target your audience is collected from devices—our phones, tablets and computers collect information about us and our interests and behaviors based on our interactions with apps, the internet and GPS activity. The data is processed through Trade Desk and cleaned to get you the most hyper-targeted audience possible.
When is Targeted Display a Good Fit?
Targeted Display is a great fit if:
Triangle Digital Guarantees
Targeting Options
Identify and target your potential customers by:
Measuring Success
All of our clients get a link to a reporting dashboard within the first week of launch. In your report, you’ll be able to review important insights into your targeted audience that reveal how different creatives resonate, which targeted segments are most likely to click on your ads, and what sites and apps your audiences frequent. The most important metrics we measure for a targeted display campaign are eyeballs on your ads (impressions) and how many times those people click to your website to get more information (clicks/click-through-rate).
Campaign Requirements
The key components of a targeted display campaign are:
Creatives
We can create your display ads for you as part of your Creative Plan or you can submit your own.
Audience
We’ll work with you to develop a set of attributes to target your customers.
Landing Page
After someone clicks on your ad, where do they go? A click-through URL is the page where a visitor lands after clicking on your ad.
Pixel Placement
To get the best results from your campaign, we need to add a few lines of code called a pixel to your website to track user behavior.
What to Expect
Once we have your overall strategy in place, our operations team will put everything in place to launch your campaign. The lifecycle of a campaign can be broken into three major components that we rinse and repeat, all while making continuous improvements and tweaks along the way:
Designing Creatives
We offer a very competitive monthly creative retainer to design and switch out creatives when we see a dip in click through rate (CTR).
How Much Does It Cost?
You can spend as little as $550 per month with our minimum program. Most clients spend about $1,100 per month or more. Geofencing and video are more expensive, beginning at $1,200 per month. We work with all of our clients to build realistic budgets that focus on return on investment and product mixes that make sense for their goals, messaging and audiences. Marketing is not one-size-fits-all, and your company or organization has unique qualities that require a bespoke approach. We love working with each of our clients to develop custom programs. Give us a call or shoot us an email if you’d like to tell us about your goals and see how we can help you get your message to the right audience.