Search & Visibility
What is Search & Visibility?
Search & Visibility encompasses the strategies and tools used to ensure your business is easily found online by potential customers. This includes Paid Search (SEM), Search Engine Optimization (SEO), and optimizing your Google Business Profile. By focusing on both paid and organic search, we help your business appear prominently in search engine results, increasing your visibility to those actively looking for your products or services.
Where does Search & Visibility fit into my marketing strategy?
Search & Visibility is a crucial component of any comprehensive or full-funnel marketing plan. It directly targets users who are actively seeking information, products, or services related to your business. By integrating paid search ads, organic SEO efforts, and a well-maintained Google Business Profile, you can drive targeted traffic to your website, increase brand awareness, and convert searchers into customers. This strategy supports other marketing efforts by ensuring your business is easily discoverable at critical moments in the customer journey.
Types of Search
When is Search & Visibility a Good Fit?
Search & Visibility is a great fit if:
Targeting Options
Our Search & Visibility strategies offer a range of targeting options to ensure your message reaches the right audience:
Measuring Success
Success in Search & Visibility is measured by how effectively your business appears in search results and how well these appearances translate into meaningful actions. Key performance indicators (KPIs) include:
- Search Rankings: Monitoring your position on search engine results pages (SERPs) for targeted keywords.
- Click-Through Rate (CTR): The percentage of users who click on your ads or organic search results.
- Conversion Rate: The percentage of users who take a desired action, such as making a purchase or contacting your business, after clicking through to your website.
- Impressions and Reach: The number of times your ads or search listings are viewed by users.
- Local Engagement: Metrics like calls, direction requests, and reviews on your Google Business Profile, indicating strong local presence and customer interaction.
By consistently tracking these metrics, we optimize your campaigns to ensure maximum visibility, traffic, and ROI.
Campaign Requirements
The key components of a search & visibility campaign are:
Search Intent
We work with you to determine how people are looking for you and where you want to focus your ranking efforts.
Audience
We’ll work with you to develop a set of attributes to target your customers.
Strategic Content
Our strategy will combine research about keywords and your business objectives to create a content plan that will increase your visibility in search results.
Technical Optimizations
We help optimize your website and Google Business Profile to send positive signals to Google's search algorithm.
What to Expect
Once we have your overall strategy in place, our operations team will put everything in place to launch your campaign. The lifecycle of a campaign can be broken into three major components that we rinse and repeat, all while making continuous improvements and tweaks along the way:
Content Writing
Our approach to SEO content development is centered on creating high-quality, relevant content that resonates with both search engines and your target audience. We begin by conducting thorough keyword research to identify the terms and phrases your potential customers are searching for. From there, our team of expert writers crafts engaging, informative content that incorporates these keywords naturally and strategically. We ensure each piece of content is optimized with the right metadata, internal links, and formatting to enhance visibility and user experience. By aligning content with search intent and industry best practices, we help your website rank higher in search results and drive more organic traffic to your business.
How Much Does It Cost?
The cost of a Search & Visibility campaign can vary based on your specific business goals and the competitive landscape of your industry. Our Google Business Optimization packages start at $995, providing a strong foundation for improving your local search presence. SEO and SEM packages are customized to align with your unique objectives and market competition, ensuring that you receive the most effective strategy for your budget. We work closely with you to develop a tailored plan that maximizes your return on investment and drives meaningful results for your business. Give us a call or shoot us an email if you’d like to tell us about your goals and see how we can help you get your message to the right audience.