Geofencing
Deliver your ads to your audience based on where they are or where they've been. This tactic enhances brand awareness and drives traffic to your website.
What is Geofencing?
Geofencing is a type of targeting that shows ads to people who visit specific physical locations, such as your competitor’s locations, events happening in your city, specific neighborhoods, or any list of addresses or custom polygons.
Phones track user behaviors that include where a person visits, lives or works and can also identify social circles–the people they spend the most time with. We use this data to geofence locations that we want to target, then display your ads on websites, Facebook and Instagram to people who visit these locations.
This type of campaign offers foot traffic reports which tells you how many people that were in those locations saw your ad and then came into your location. So, if you are interested in seeing the direct impact of your ads in traffic to your business, Geofencing is a great fit!
Where does Geofencing fit in my marketing strategy?
Geofencing can fit into several different parts of your sales funnel, but we typically recommend this tactic for branding and awareness to a hyper-targeted audience that go to specific locations. Geofencing can also support decision-making and action when used correctly.
The reporting is what really shines for this product because we can see the foot traffic into your storefront that shows how many people saw your ad and then came into your physical location. Even if you don’t have a physical storefront, Geofencing is a powerful tool when we want to target people who go to specific locations.
Types of Geofencing
Regardless of whether we’re running a Meta, Display or Video Geofencing campaign, the exact types of geofencing get a bit more granular—we love a hyper-targeted audience! We can fine tune the type of Geofencing we’re applying to your campaign depending on the goals of the campaign and the qualities of your target audience.
Social Circle and Household Extension
If we want to target friends or colleagues of your target audience, we can layer on a Social Circle Extension. Or, if targeting people who live in the same household makes more sense for your strategy, the Household Extension is an option.
They both work the same way—we serve ads to the people that are either identified as being in the same social circle (devices spend meaningful time near one another) or live in the same home (devices spend time overnight in same location over long periods of time) as someone that has walked within a geofenced location.
When is Geofencing a Good Fit?
Geofencing is a great fit if:
Triangle Digital Guarantees
Measuring Success
All of our clients get a link to a reporting dashboard within the first week of launch. In your report, you’ll be able to review important insights into your targeted audience that reveal how different creatives resonate, and what sites and apps your audiences frequent.
The Foot Traffic Attribution Report
Each month of your campaign, you will also get a Foot Traffic Attribution report. This report shows you how many people who saw your ads came in to your location.
Campaign Requirements
The key components of a geofencing campaign are:
Creatives
We can create your display ads for you as part of your Creative Plan or you can submit your own.
Locations
All geofencing campaigns need a list of addresses that should be vetted prior to signing to ensure we have enough devices to target to hit your monthly impressions.
Landing Page
After someone clicks on your ad, where do they go? A click-through URL is the page where a visitor lands after clicking on your ad.
Pixel Placement
To get the best results from your campaign, we need to add a few lines of code called a pixel to your website to track user behavior.
What to Expect
Once we have your overall strategy in place, our operations team will put everything in place to launch your campaign. The lifecycle of a campaign can be broken into three major components that we rinse and repeat, all while making continuous improvements and tweaks along the way:
Designing Creatives
We offer a very competitive monthly creative retainer to design and switch out creatives when we see a dip in click through rate (CTR).
How Much Does It Cost?
You can spend as little as $900 per month with our minimum program. Most clients spend about $1,800 per month on a campaign. Geofencing and video are more expensive at $2,000 and up per month. Don’t forget creative costs to change out your ads on a regular basis to ensure great click through rate. Triangle Digital Partners has a very competitive rate to monitor the ads and switch out creatives when we see a dip in click through rate (CTR). Give us a call or shoot us an email if you’d like to tell us about your goals and see how we can help you get your message to the right audience.